Most visitors to Napa Valley, for wine tastings, or Kona in Hawaii, for coffee tastings, probably don’t view themselves as Agri-Tourists. They are either enjoying the beautiful scenery as they drive to different estates; or they are on a mission to find the best wine or coffee, that no one else can find. Napa Valley, in California, is one of the most successful examples of Agri-tourism. Napa has gone as far as declaring itself an “agricultural preserve”. The economy in Hawaii was actually built around agriculture and tourism; sugar cane and pineapple. However, with some brilliant marketing, and award winning coffee, Kona Coffee, as a symbol of Hawaii, has replaced the pineapple. (To understand the Kona/Panama connection, and the “marketing” issue; read this blog article: http://boquetesafaritours.typepad.com/boquete_mountain_safari_t/2008/08/kona-coffee-scandal-know-the-origin.html
The blending of agriculture and tourism is beneficial for the health of agricultural land; and provides a more enriching experience for the tourist. Hawaii has embraced the Ag Tourism experience. When you type “Kona coffee tours” in your search engine, the selection, scope, and variety of tours is mammoth. The total value of agritourism in the state of Hawaii [in 2000] was pegged at $26 million. Approximately 1,350,401 visitors toured the Kona side of the Big Island in 2007. (How many of them are experiencing the coffee tours is a statistic I cannot find.) The State of Hawaii has realized the benefit of Agitourism to its economy. They are considering legislation to encourage tourism on agriculturally zoned land. Activities on ag land, to supplement income, can range from conducting tours, selling products produced from the land, or operating a B & B. By selling the roasted coffee at the estate, 100% of the added value of the roasted product can stay in Hawaii.

Coffee production in Panama generates approximately $32 million dollars in revenue, and creates about 8,750 jobs. The Chiriqui Province alone is growing coffee on 10,000 hectares (there are about 2.5 acres per hectares; so that means about 25,000 acres), with elevations starting at about 4,000 feet. The total Kona coffee area is about 2,290 acres, with elevations between 500 and 3,000 feet. So what do all these numbers mean? That Boquete’s coffee growing area, due to its greater size, and higher elevation, can provide a more diverse experience for the agritourist. Boquete’s rich volcanic valley has many different micro-climates that allow for the production of coffee with an array of flavorful and aromatic differences. Although Boquete coffee has won countless awards world wide, surpassing Kona coffee accolades, the marketing of Boquete Coffee Tours has not reached the world market, as Kona has. Tourists travel to Kona just for the coffee; or Napa just for the wine. If Boquete Coffee, as an agritourist destination, could capture some of the 1.3m guests who visit Kona each year, the Boquete farmer would not be selling his coffee green for $1.00 or $2.50 a pound ( http://forest.mtu.edu/pcforestry/people/2005/Daniels.pdf. ) Single Estate specialty coffee from Panama sells in the United States, on line, for $7.00 to $12.00 a pound. This added value, by roasting and packaging in the area it is grown, could remain in Panama to enrich the local farmers, instead of the international market. http://www.coffeefrompanama.com/Gourmet_Estate_Coffee_s/1.htm
Please don’t misunderstand me, the numerous internet coffee houses selling Panama coffee has enhanced the awareness of the brand “Panama Coffee”. However, many of the small farmers don’t have the money to promote their ‘brand’ like Ruiz, Kotowa, or Hacienda la Esmerlada http://www.haciendaesmeralda.com/ . So they are forced to roll their crop in to a larger companies exports, and not realize the added revenue they could be receiving.
Several years ago, on my first visit to Panama, I stayed at Finca Lerida. Since it is high in the mountains, the evenings were spent chatting with John Collins (the owner of Finca Lerida) about coffee. Since he is a born talker, and has an incessant passion for coffee, I learned a lot. And one of the first things I learned was that Boquete could and should be like Kona and Napa. The coffee is here; the quality is here; the passion for coffee is here; we just don’t have the marketing dollars. With the new administration, and some of the Boquete locals pushing to get Panama City politicians to remember Boquete, when deciding on where to put those marketing dollars; there is hope that they will look past the Canal and the Free Trade Zone, and see the potential market and dollars in the Boquete Valley.
My company, Boquete Mountain Safari, has always known of the possibility of this emerging agritourist market; so we have started the first, Kona/Napa type of coffee tour in Boquete. Now we just need the international market to take a look.
http://www.boquetemountainsafaritours.com/coffeetours.html
The picture above is Tito from Finca la Milagrosa; learning to make coffee, on one of our coffee tours. You get to meet and talk with the owner of the coffee estate.
From Review: A must do when in Boquete on Feb 2009, (Jklam)
http://www.tripadvisor.com/Attraction_Review-g298424-d1070367-Reviews-Boquete_Mountain_Safari_Tours-Boquete.html#REVIEWS
To read part 1; click "All About Coffee" in the Categories section.